Modern local marketing isn’t about doing everything—it’s about doing the right things consistently. A winning strategy blends visibility, trust, and convenience: Google Business Profile: Make sure your business shows up in local search. Directory Listings: Be listed in trusted, high-traffic places (like the Chamber site!). Social Media + Reviews: Create community and social proof with every post. Email + Events: Keep your audience engaged and build face-to-face connections. Successful marketing today means showing up in more than one place—and making it easy for people to find and choose you. 🌟 Chamber Support: Local Tools That Make Marketing Easier As a member of the Lansing Area Chamber of Commerce, you get access to an entire marketing toolkit designed to help you compete and thrive—without hiring an agency. Here’s what’s included: 🔹 Marketing Landing Page A professionally designed page that showcases your products, services, and contact info—perfect for promotions and linking in social bios. 📊 Reporting Dashboard See how your listings, ads, and ratings are performing with clear, real-time metrics. ⭐ Business Rating System Boost trust by easily collecting customer ratings via a unique QR code displayed in your store or at events. 📱 Mobile App + QR Code Tools Every member gets a personalized mobile app, a custom QR code, and a keyword for text-based marketing—ready to promote in seconds. 🚀 One‑to‑Many Ad Publishing Use AI tools to push your promotions, listings, and offers across multiple platforms—fast. 🛒 Online E-Commerce Store Sell your products and services online directly from your member profile—fully integrated and easy to manage. 🤝 Refer a Business and Be Referred Use your member dashboard to refer other local businesses and be referred in return—strengthen your network and your visibility. 🎥 Business Profile Video Recorder Create and share a polished business intro video right from your member area—no studio required. These are not just perks—they’re business growth tools, designed specifically to help small businesses compete with big brands (without a big budget). ✍️ Quick Win Table: What You Can Do This Week Step Action Why It Matters 1️⃣ Claim/update your Google Business Profile Improves your visibility in local search 2️⃣ Activate your Chamber landing page & QR code Drives direct traffic and engagement 3️⃣ Record a short video with the Chamber’s tool Builds trust and personality with viewers 4️⃣ Post one story-driven social update Boosts reach and humanizes your brand 5️⃣ Attend a Chamber event or refer a peer Builds connections and strengthens your presence 💬 Real Growth Starts with Support You don’t need to be a marketing expert to grow your business. With the Lansing Area Chamber of Commerce, you have the tools, the visibility, and the local support to build a brand people trust—and buy from. ✅ Need help getting started? Log into your member dashboard, update your tools, and contact us if you'd like hands-on help activating your profile, creating a QR code display, or recording your video. Together, let’s put Lansing businesses on the map—stronger, smarter, and more connected than ever.