Modern local marketing isn’t about doing everything—it’s about doing the right things consistently. A winning strategy blends visibility, trust, and convenience:

• Google Business Profile: Make sure your business shows up in local search.
• Directory Listings: Be listed in trusted, high-traffic places (like the Chamber site!).
• Social Media + Reviews: Create community and social proof with every post.
• Email + Events: Keep your audience engaged and build face-to-face connections.

🌟 Chamber Support: Local Tools That Make Marketing Easier

As a member of the Lansing Area Chamber of Commerce, you get access to an entire marketing toolkit designed to help you compete and thrive—without hiring an agency.

Here’s what’s included:

🔹 Marketing Landing Page

A professionally designed page that showcases your products, services, and contact info—perfect for promotions and linking in social bios.

📊 Reporting Dashboard

See how your listings, ads, and ratings are performing with clear, real-time metrics.

⭐ Business Rating System

Boost trust by easily collecting customer ratings via a unique QR code displayed in your store or at events.

📱 Mobile App + QR Code Tools

Every member gets a personalized mobile app, a custom QR code, and a keyword for text-based marketing—ready to promote in seconds.

🚀 One‑to‑Many Ad Publishing

Use AI tools to push your promotions, listings, and offers across multiple platforms—fast.

🛒 Online E-Commerce Store

Sell your products and services online directly from your member profile—fully integrated and easy to manage.

🤝 Refer a Business and Be Referred

Use your member dashboard to refer other local businesses and be referred in return—strengthen your network and your visibility.

🎥 Business Profile Video Recorder

Create and share a polished business intro video right from your member area—no studio required.

These are not just perks—they’re business growth tools, designed specifically to help small businesses compete with big brands (without a big budget).

✍️ Quick Win Table: What You Can Do This Week

Step                        Action                                                                                   Why It Matters

1️⃣                           Claim/update your Google Business Profile                   Improves your visibility in local search

2️⃣                           Activate your Chamber landing page & QR code           Drives direct traffic and engagement

3️⃣                           Record a short video with the Chamber’s tool               Builds trust and personality with viewers

4️⃣                           Post one story-driven social update                                 Boosts reach and humanizes your brand

5️⃣                           Attend a Chamber event or refer a peer                         Builds connections and strengthens your presence

💬 Real Growth Starts with Support

You don’t need to be a marketing expert to grow your business. With the Lansing Area Chamber of Commerce, you have the tools, the visibility, and the local support to build a brand people trust—and buy from.

✅ Need help getting started?

Log into your member dashboard, update your tools, and contact us if you'd like hands-on help activating your profile, creating a QR code display, or recording your video.

Together, let’s put Lansing businesses on the map—stronger, smarter, and more connected than ever.