Craib Accounting

Marketing Smarter: How Local Businesses Can Stand Out and Sell More

Wed, 30 Jul 2025 17:21:03 GMT

Modern local marketing isn’t about doing everything—it’s about doing the right things consistently. A winning strategy blends visibility, trust, and convenience:

Google Business Profile: Make sure your business shows up in local search.
Directory Listings: Be listed in trusted, high-traffic places (like the Chamber site!).
Social Media + Reviews: Create community and social proof with every post.
Email + Events: Keep your audience engaged and build face-to-face connections.

Successful marketing today means showing up in more than one place—and making it easy for people to find and choose you.

�� Chamber Support: Local Tools That Make Marketing Easier

As a member of the Lansing Area Chamber of Commerce, you get access to an entire marketing toolkit designed to help you compete and thrive—without hiring an agency.

Here’s what’s included:

�� Marketing Landing Page

A professionally designed page that showcases your products, services, and contact info—perfect for promotions and linking in social bios.

�� Reporting Dashboard

See how your listings, ads, and ratings are performing with clear, real-time metrics.

⭐ Business Rating System

Boost trust by easily collecting customer ratings via a unique QR code displayed in your store or at events.

�� Mobile App + QR Code Tools

Every member gets a personalized mobile app, a custom QR code, and a keyword for text-based marketing—ready to promote in seconds.

�� One‑to‑Many Ad Publishing

Use AI tools to push your promotions, listings, and offers across multiple platforms—fast.

�� Online E-Commerce Store

Sell your products and services online directly from your member profile—fully integrated and easy to manage.

�� Refer a Business and Be Referred

Use your member dashboard to refer other local businesses and be referred in return—strengthen your network and your visibility.

�� Business Profile Video Recorder

Create and share a polished business intro video right from your member area—no studio required.

These are not just perks—they’re business growth tools, designed specifically to help small businesses compete with big brands (without a big budget).

✍️ Quick Win Table: What You Can Do This Week

Step Action Why It Matters

1️⃣ Claim/update your Google Business Profile Improves your visibility in local search

2️⃣ Activate your Chamber landing page & QR code Drives direct traffic and engagement

3️⃣ Record a short video with the Chamber’s tool Builds trust and personality with viewers

4️⃣ Post one story-driven social update Boosts reach and humanizes your brand

5️⃣ Attend a Chamber event or refer a peer Builds connections and strengthens your presence

�� Real Growth Starts with Support

You don’t need to be a marketing expert to grow your business. With the Lansing Area Chamber of Commerce, you have the tools, the visibility, and the local support to build a brand people trust—and buy from.

✅ Need help getting started?

Log into your member dashboard, update your tools, and contact us if you'd like hands-on help activating your profile, creating a QR code display, or recording your video.

Together, let’s put Lansing businesses on the map—stronger, smarter, and more connected than ever.

Tips for writing great posts that increase your site traffic

Fri, 18 Apr 2025 19:11:42 GMT

The new season is a great reason to make and keep resolutions. Whether it’s eating right or cleaning out the garage, here are some tips for making and keeping resolutions.

Make a list

Lists are great ways to stay on track. Write down some big things you want to accomplish and some smaller things, too.

Check the list regularly

Don’t forget to check in and see how you’re doing. Just because you don’t achieve the big goals right away doesn’t mean you’re not making progress.

Reward yourself

When you succeed in achieving a goal, be it a big one or a small one, make sure to pat yourself on the back.

Think positively

Positive thinking is a major factor in success. So instead of mulling over things that didn’t go quite right, remind yourself of things that did.

Keep in touch with site visitors and boost loyalty

Fri, 18 Apr 2025 19:10:47 GMT